The new standardised label is designed to show if packaging is widely recycled, locally recycled or not recycled by local authorities.

The British Retail Consortium (BRC) and the Waste & Resources Action Programme (WRAP) came up with the initiative to replace multiple recycling logos with a single, easily identifiable one and the design, intended to replace the large range of different logos that currently exist.

Developed by the retail sector, the logo is a voluntary initiative and its use is expected to be rolled out over the next few months across own-brand products. According to BRC, some retailers are in dialogue with manufacturers to encourage the use of the logo on branded goods.