Household > New Packaging Recycling Logo

The new standardised label is designed to show if packaging is widely recycled, locally recycled or not recycled by local authorities.

The British Retail Consortium (BRC) and the Waste & Resources Action Programme (WRAP) came up with the initiative to replace multiple recycling logos with a single, easily identifiable one and the design, intended to replace the large range of different logos that previously existed.

Developed by the retail sector, the logo is a voluntary initiative and it has been in use across own-brand products for some time now.

The OPRL (On-pack Recycling Label) launched in March 2009.


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